Building Brands Plymouth 2026
Your complete day guide to Building Brands Plymouth 2026—sessions, speakers and venues. Plan your path from doors open to after dark.
Networking, tea/coffee
Hot drinks, nice people. Get stuck in.
Welcome to Building Brands
Starting the day with the best people in the world!
Making the invisible, visible: The key to marketing a service
Ever struggled to explain what you actually do, let alone market it? If your business sells a service rather than product, you’re not alone.
Punchlines and Bottom lines: What marketing can learn from stand up comedy.
Christian reveals the unexpected lessons marketers can steal from the stage: staying in character, making ideas stick, handling failure ...
Building the brand of Building Brands: The inevitability of brand lag, and what to do about it.
Most brands outgrow themselves. Owen Jones uses the Building Brands rebrand to explore brand lag and how to fix it.
‘Behind The Mask'. The hidden identity pressures driving burnout in marketing & creative leaders’
Behind the scenes of many marketing careers sits a quieter reality of leaders who feel increasingly disconnected from who they really are.
Beyond the Hype: What's Really Happening in AI Search
Rankings used to be simple. Now AI Overviews, SGE, and zero-click results mean position one no longer guarantees visibility or traffic.
Why the Creative Sector matters right now
This session explores the scale of the creative sector in the region, why it’s a national growth priority, and potential opportunities ahead
Neuroinclusive Marketing: A Simple Framework for More Inclusive Customer Journeys
Failing to consider neurodivergent needs in marketing risks alienating a significant proportion of potential customers.
The Science Behind Building Brands
Clare will be looking at brand intelligence, and how decisions are really made.
Marketing Delighters - Things that make you go ooh.
Marketing delighters are joyful, useful moments that surpass expectations. Louise leads you through some great examples leaving you inspired
Adding an Extra E (Become a Marketeer)
Drawing on behavioural science, Steve will highlight the magical power of taking a more curious, playful and behavioural approach.
The Murder of CRO: Reviving and reworking traditional practices to fix your full funnel
Experimentation is no longer just for websites; you now need to apply testing logic across your entire funnel.
The Power of Social Media When It’s Done Properly
When social media is done well, it becomes one of the most powerful tools a brand can use to build trust, and drive real commercial results.
Lunch
Eat your own weight in conference food and brownies!
Welcome back to Building Brands
Kicking off the afternoon with the sexiest hosts in all of Devon!
Brands that will win now and in the future need to take Steve Jobs’ advice to clean up their thinking
Daryl Fielding, will explain the foundational principles and impact on performance of creating the clarity that is needed to support brands.
Panel Discussion: How to build a brand when you feel trapped in a world of short term digital marketing
A panel discussion with some fantastic people, about how you can build a brand properly, when you have the short term demands to deal with.
Afternoon (Cake!) Break
We're the only conference we know of that stops for cake in the afternoon!
Everyone gets a jetpack: How marketers get to do the best work of their careers
AI promised easier marketing, but buried us in admin. This talk explores reclaiming creativity, strategy and career direction.
Thank you for coming to Building Brands!
Thanks for coming, we hope you enjoyed it, and look forward to seeing you again soon!