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Building Brands, the community for marketing professionals in the South West, is thrilled to announce a new partnership with Exeter-based UnScripted Marketing. This collaboration marks a significant step in enhancing the digital footprint of Building Brands, particularly in managing the social media aspects of its highly acclaimed conference events.

In the ever-evolving world of social media, hashtags have become more than just a trendy symbol. They are pivotal in expanding the reach of your content, engaging with your audience, and fostering community growth. But how effective are they across different platforms such as LinkedIn, Instagram, Facebook, and TikTok? Let’s delve into the role of hashtags in these platforms and unlock strategies to maximise their impact.

In today's digital marketing world, personalisation is more than a buzzword; it's a pivotal strategy for connecting with your audience on a deeper level. Moving away from generic approaches, personalisation in marketing focuses on creating tailored experiences that resonate with individual consumers.

The digital marketing landscape is evolving at an unprecedented pace, and at the heart of this transformation is Artificial Intelligence (AI). From small businesses to multinational corporations, AI is reshaping how marketing strategies are conceived, executed, and measured.

In the fast-paced world of startups, marketing can be both a challenge and an opportunity. With limited resources but unlimited potential, startups need to be strategic, agile, and creative in their marketing efforts.

It's 2011 in Beijing, China. One of the BIG German car brands has a challenge. One of their beautiful high performance cars is not selling as it should. Despite the number of Chinese millionaires who love cars.

Building brands can be dirty work. All that advertising, marketing and comms activity creates carbon emissions. Digital actions add up to have a big impact on the planet. But wait – there’s good news! We’ve created a free Greener Comms guide for marketers. By making just a few small changes, you can work more sustainably.

I am sure I am not the only one who thinks: when was it that we were all on lockdown? Was all that jazz even real or part of a horrible film? I don’t mean to say that Covid itself wasn’t real or that we weren’t affected, in fact, I was personally affected and it was a struggle but unfortunately since then, the world hasn’t stopped; we’re contending with a war, possibly two, more climate worries, and the boom of TikTok as well as AI.

As a business owner and managing director of BK Links, I have the privilege to meet and work alongside different sized packaging companies who are looking to find the secrets to lead generation, business development and more importantly, ensuring their exhibition is as successful as they can be.

If you want to grow your business, an important realisation is that you cannot do it all. Trying to will result in a waste of your time and money. You need to work on the business, not in the business.