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Building Brands Blog
Building a High-Converting Landing Page: Essential Design & Optimisation Tips
Creating a landing page that converts isn't just about slapping together a catchy headline and a call-to-action (CTA) button. It's about crafting an experience that guides visitors smoothly from introduction to conversion. This involves a mix of strategic design, compelling content, and continuous optimisation. Let’s dive deeper into the essential components and strategies that make a landing page not just good, but great.
New Partnership for Building Brands and UnScripted Marketing
Building Brands, the community for marketing professionals in the South West, is thrilled to announce a new partnership with Exeter-based UnScripted Marketing. This collaboration marks a significant step in enhancing the digital footprint of Building Brands, particularly in managing the social media aspects of its highly acclaimed conference events.
Navigating the Hashtag Maze: Maximising Impact Across Social Media Platforms
In the ever-evolving world of social media, hashtags have become more than just a trendy symbol. They are pivotal in expanding the reach of your content, engaging with your audience, and fostering community growth. But how effective are they across different platforms such as LinkedIn, Instagram, Facebook, and TikTok? Let’s delve into the role of hashtags in these platforms and unlock strategies to maximise their impact.
Personalisation in marketing: connecting with your audience
In today's digital marketing world, personalisation is more than a buzzword; it's a pivotal strategy for connecting with your audience on a deeper level. Moving away from generic approaches, personalisation in marketing focuses on creating tailored experiences that resonate with individual consumers.
The Role of AI in Marketing: What You Need to Know
The digital marketing landscape is evolving at an unprecedented pace, and at the heart of this transformation is Artificial Intelligence (AI). From small businesses to multinational corporations, AI is reshaping how marketing strategies are conceived, executed, and measured.
Startup Marketing: strategies for building your brand
In the fast-paced world of startups, marketing can be both a challenge and an opportunity. With limited resources but unlimited potential, startups need to be strategic, agile, and creative in their marketing efforts.
Presentation lessons from agency life N.1
It's 2011 in Beijing, China. One of the BIG German car brands has a challenge. One of their beautiful high performance cars is not selling as it should. Despite the number of Chinese millionaires who love cars.
Three easy ways to reduce your carbon footprint at work today
Building brands can be dirty work. All that advertising, marketing and comms activity creates carbon emissions. Digital actions add up to have a big impact on the planet. But wait – there’s good news! We’ve created a free Greener Comms guide for marketers. By making just a few small changes, you can work more sustainably.
Post Lockdown and the AI Craze Lead Generation Trends
I am sure I am not the only one who thinks: when was it that we were all on lockdown? Was all that jazz even real or part of a horrible film? I don’t mean to say that Covid itself wasn’t real or that we weren’t affected, in fact, I was personally affected and it was a struggle but unfortunately since then, the world hasn’t stopped; we’re contending with a war, possibly two, more climate worries, and the boom of TikTok as well as AI.
Lead generation at and after trade shows
As a business owner and managing director of BK Links, I have the privilege to meet and work alongside different sized packaging companies who are looking to find the secrets to lead generation, business development and more importantly, ensuring their exhibition is as successful as they can be.
10 Awesome People Who Can Help Skyrocket Your Business - Part 2
If you want to grow your business, an important realisation is that you cannot do it all. Trying to will result in a waste of your time and money. You need to work on the business, not in the business.
10 Awesome People Who Can Help Skyrocket Your Business - Part I
Want to level up your business 2023? Get ready to assemble your dream team. In the first half of this two part blog we meet the Social Media Marketer, The Professional Photographer, The Website Builder, The Graphic Designer and The VA.
50 things I’ve learnt in 50 years
So, I've hit the 50 mark. Where did all those years go? I saw someone do this a while ago, so I'm shamelessly stealing the idea...
Let’s talk about accessibility on social media
Why does accessibility matter, you might wonder?
It's not merely about checking off boxes; it's about cultivating inclusivity and ensuring that everyone can fully engage, learn and connect on social media platforms
19 steps to organising a successful event
An event can be a really tricky thing to get right. There are so many things that you need to bear in mind, so many moving parts. And so many ways that things can go off the rails without realising it.
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