Katie Roberts, Sales Strategist, Atomic Smash
Workshop title: Beyond marketing: Empowering people to buy from you.
Workshop Summary
Enablement. Alignment. Strategy. Insights. Moist. These are just a few of Katie's least favourite words and she's going to be taking about four of them. Sales Enablement is a term that’s been thrown around a lot in the past few years, but what does it actually mean and why should you care? In her talk, you’ll learn what sales enablement means for your business, the steps for developing your strategy and how good sales enablement is about empowering people to buy from you.
About Katie
Katie started in sales at the ripe age of 21, beginning in a balloon shop, blagging her way into marketing by cold calling her old boss. Katie makes people feel excited about the potential of their business by aligning their sales and marketing not only with each other, but with how their target buyers actually want to buy. Her passions include creating content people care about, streamlining sales processes and telling middle aged businessmen what they’re doing wrong.
