19 steps to organising a successful event

14 May

Without doubt, the events industry was one that was hit the hardest during the pandemic. For some, the recovery has been slow. Others have taken the opportunity to turbo charge what they’re doing and really make an impact on the industry. I think we can all agree, in the majority of circumstances, no one ever wants to go back to Zoom presentations and online events again!

An event can be a really tricky thing to get right. There are so many things that you need to bear in mind, so many moving parts. And so many ways that things can go off the rails without realising it.

I’m by no means putting myself out there as an events expert. Far from it. But over the years of running events in previous jobs, now with Nash & Co Solicitors, and then with Building Brands, there are lots of little things that I have picked up that I have built into an event plan that I tend to use anytime I’m putting together an event.

This is a pretty big list (I told you there were lots of things that you need to think about!), and by no means will all of them be relevant to every event that you plan. Depending on what the event is, obviously, there may be new sections that you will need to add, or some that you can take out.

And before I get going, let me just say this… there is no right and wrong. What works for one person, may not work for someone else. This is an overview to give you some things to think about. You absolutely don’t have to stick religiously to it.

Step 1: Give yourself time!

First things first… you need to give yourself plenty of time to organise this, particularly if this is going to be a big event. We usually give ourselves around 6 months from first sitting down and thinking about the event to it actually happening. If you aren’t an Events Manager, you’re probably trying to juggle several other tasks at the same time, so give yourself the time you need.

Step 2: Assemble your all-star team!

Events are difficult to organise and run at the best of times. And they’re near impossible if you’re doing it alone, especially for the bigger events. So, get yourself a team of people you can rely on and trust. If you’re using partners in the event, it’s also good to get them involved at this stage. Have a think about the kind of jobs and responsibilities you need to cover. These will probably involve the following:

Logistics: catering, venue, activities, and for some events, accommodation;
Admin: budget, ticket sales, registration on the day;
Marketing: design and creation of promotional material, website, social media, pre event build up, during event publicity, post event summaries, contacting the media etc. You will need to ensure you have someone on the day taking photos, and if possible a small team taking videos. This is particularly of use if you want to put some or all of the information on the internet following the event;
Volunteers: Volunteers on the day are going to be key to running the best of events. Think of all the little things that are likely to make a difference, and get them covered: ticket scanning, somewhere secure to leave coats and belongings, help and guidance for attendees, and other on site activities. If your venue is at a University, speak to Marketing or Event Management lecturers. They will be able to recommend you some of their better students that can help out if you need volunteers. They get experience of helping with the running of an event, and you get additional manpower;
Sponsorship: This is very different to marketing, so don’t confuse the two! These are going to be people in charge of securing sponsors for the event, so need to be well connected and experienced at doing this kind of thing.

Step 3: What’s it all about?

There are tons of events around. If you wanted to (but let’s face it, no one would!), you could probably attend several events every day of the week, no matter where you are in the country. I guarantee you though, the majority of these events just happen, with no real thought process behind them. They happen because they’ve always happened. You turn up and see the same faces as before. It might be in the same venue as it always is. It has the same crappy food as before, or maybe, no food at all. What real benefits are there for anyone attending? A lot of event organisers only tend to think about what they want to tell people, rather than the experience that attendees are going away with. It’s almost criminal that there is no real thought or planning put into so many events. You’re not going to need many fingers to count the number of events that you’ve been to that fall into this category, so far in 2023.

So before you start, ask yourself the following questions:

Why am I doing it?
Who are my ideal attendees?
What kind of thing do they want to hear?
How can I make it better than last time?
Can I afford to provide food? If so, where can I get it? Oh, and will it be good?
If I cant afford food, can I at least afford to provide attendees with quality drink options?
Where’s the best place to host it with parking and any other amenities nearby?
Are you going to have a goody bag, and if you are, what are you going to put in there? Tip here, don’t put lots of leaflets in there, or crappy things that a) don’t enhance the experience of the attendee, and b) aren’t thought out environmentally. Oh and here’s another tip... call David Williams at Redrok. He can help you with virtually anything you like, and they specialise in environmentally friendly/recycled products.
Do you have or do you need a theme?
What can you do differently to others - what can you do to make it memorable, and create a great impression?

Some of you will have other questions you need to ask yourself. But this is a pretty good place to start. It’s also great to start thinking about the attendee experience – what kind of things will they remember (good and bad) afterwards?

Step 4: Prepare your budget!

This is something that you literally can’t afford to get wrong! Some things to think about:

How much sponsorship do you have coming in?
Do you have room to get sell some space to exhibitors?
Are you giving out a goody bag? How much will you spend? Can you get donations from sponsors or partners?
Are you doing this to make money or to keep the cost as cheap as possible for attendees?
How many people are you realistically hoping to get? You really need to be realistic here, it’s great to have some lofty goals but too lofty and you’re going to find yourself in a difficult position. Always plan for worst case.
How much is the venue?
Is audio visual equipment needed? If so, is it included in the venue hire or do you need to hire it from an events company?
How much is catering? Don’t forget to plan out drinks throughout the day as well as the food.
Are you paying speakers to attend?
Do you need to provide accommodation or travel expenses to speakers?
How much do the marketing activities come to? Do you need them all? Can partners help with some of these?
Don’t forget to budget in time of team members or anyone else that you have to account for and are responsible for on the day.
Do you need to pay anyone to help on the day?
And last but not least and only where you think this is appropriate, can you negotiate costs with suppliers? Can you barter or exchange anything to help reduce the cost?

Step 5: Set your date

Step 5 and Step 6 (Get your venue booked!) can be run at the same time as they need to work together to some extent.

If you have already got your heart set on a particular venue, then you’re going to have to go with their available dates. However, if you haven’t nailed down the venue yet, then you can set your ideal date and see what availability your venue shortlist have.

When you pick your date, do your research. When I’m booking events, I tend to stay well clear of school holidays. I also have a look at Eventbrite and other websites to find out of there are any other big events planned the same day as I’m planning. Look at national calendars – is there anything big planned? I also like to stay clear of a Monday and Friday, so you’ll find that most of our events are on a Tuesday, Wednesday or a Thursday. Depending on what your event is, a Friday may work for you, especially if you have post event drinks.

Step 6: Get your venue booked!

As I mentioned in Step 5, if you have your heart set on a particular venue, then you’ll have to go with their availability – which hopefully isn’t too much of an issue if you have started this whole process early enough.

If you don’t already have the venue picked, here’s where you need to get your Logistics team involved. You need a venue. What are your criteria? More than likely, your criteria will involve the following:

Size – how many people do you realistically think will be coming? It’s always worth going slightly larger than slightly smaller. You don’t want the attendee’s first impression being one of being cramped!
Audio Visual and Lighting – does the venue come with the AV equipment included? Or are you going to need to hire that in? What about any other equipment that you need – lighting etc? If you’re in Devon or Cornwall, I would very strongly recommend Joanne Rendle from PL1 Events. They are exceptional at what they do, and genuinely lovely people.
Budget – size will also impact on budget – the bigger the venue, obviously, the higher the cost.
Setting – what kind of feel do you want for the event? For my first Building Brands event, we picked an old church that has been converted into lecture theatres at the University of Plymouth. The architecture inside is beautiful and it made a real statement about the event itself. Because of the success of the events, that meant that this past may, we needed to move to a bigger venue – the Roland Levinsky Building at the University, where we could get just short of 300 people in. You don’t really want 4 boring walls, with uncomfortable seating and poor lighting. I wanted it to make a real impression and be special. For our first Empowering Women event at Nash & Co, I wanted attendees to recognise that we cared about the experience they had, and get the right impression that we wanted to give of the event itself. I hired Kitley House Hotel in near Yealmpton in Devon was perfect for this (Kitley House is no longer an events venue). However, there are some events where a regular, simple hotel function room would be more than adequate (just don’t invite me to them!)
Location – whatever the event, you want to make it easy for people to get to. It’s worth bearing in mind here, just how people are going to travel – car, coach, train, etc. If people are coming by car, then you need to be close to car parking. If they’re coming by coach or train, then can they walk to the venue? Attendees don’t really want to then have to get into a taxi to find you. Make it as easy as possible for people to get to your event.
Catering – can the venue cater for your event? Do you even want them to? If you don’t then is the venue ok with letting you bring in outside catering? When you start asking people for dietary requirements, you’ll be staggered by the number of different allergies or preferences that people have. If you’re providing catering, then you have to provide the right food. The last thing you want is someone getting into difficulty and possibly having to visit the hospital because you have served them the wrong thing! That’s not a great impression for them to go away with.
Access - When do you need access to the venue? Do you need it the day before to set up? Early on the day itself? Can the venue accommodate this ok? Don’t leave yourself flustered and under huge pressure. The day itself will be busy enough without you having to stress about getting it all set up with minimal time.
Inclusivity – Is your venue going to be appropriate for everyone attending the event? One thing that I never thought of, that now is a big part of every event that I run, is the need to accommodate people who may need a quiet room to get away from the hustle and bustle of the event. As an example, if one of your attendees is autistic, they’re probably not going to enjoy the noise and being in a really busy environment. So can you get access to a quiet area there they can go to sit in peace for a while and recharge their batteries?
Wifi – does the venue have publicly available wifi that your attendees can get access to? Don’t forget to display this information on the day!
When it comes to the venue itself, don’t be afraid to think outside of the box. Cinemas often sit empty during the day – can you use one of them? Can your local University or college host your event for you? How far are you willing to travel to find the right venue? There may come a time when you have to say “enough is enough” and go for the one that meets the majority of your criteria rather than being the dream venue.

Step 7: Book speakers

This is one thing that will make your conference or event or break it. Put yourself in an attendee’s position. The speakers you pick – would you want to spend money, and precious time to listen to them? Are they going to talk about a subject that a lot of people will be interested in? Are they good presenters? Have you heard or seen them speak before – or has someone else you trust heard them?

A lot of people advocate you picking a big name, well known speaker. There are lots of professional event speakers around, but you’ll probably have to go through a speaking agency to get to them, and then expect a pretty handsome cost. I’m not a big fan of this approach. I’d much rather get people who are bloody good at what they do, but not necessarily well known. People may well have seen or heard of their company BECAUSE of them, but not necessarily know the personality behind the work.

As long as they are comfortable, engaging and personable presenting to your audience, and they don’t mind telling people how they do something, then they’re good enough for me!

Other things to bear in mind here include what their requirements are – do they want to be paid a fee? Do they need accommodation? Do they need to bring anything with them? Plus, if they are going to use Powerpoint or something else, then ask them for their copy a few days in advance so you have a spare copy in case they forget theirs or it doesn’t work.

It’s also worth putting one or two speakers on notice, in case one of your first-choice speakers have to pull out. Maybe the reserves could be people that you have lined up to speak at the next event, but you ask them to prepare for this one too, just in case they’re needed.

Finally, do some research. If the person you want is speaking somewhere else close by, can you attend and check that you’d be happy with them speaking at your event too? Does anyone else that you know and trust have experience of working with them?

The reason I have this step so early in the process of organising the event, is that it often takes quite a while to put together and confirm your speakers. They all have busy lives too and will need to coordinate diaries etc.

Step 8: Find sponsorship and any other funding

For some of you, you can skip this step. You or your company are either funding it, or the ticket sales will be used to pay for everything. It’s always worth thinking about having sponsors though. If you have a shortfall in numbers, you’re going to need to make it up somehow. It’s always nice to have that little bit of room in the budget, helping to reduce your stress levels!

What kind of companies would be interested in sponsoring your event? Do you have any companies that you would flat out not want as sponsors? Identify all of these things up front before going out to look for them. If you’re running a conference based on health, would you really want a beer company sponsoring it? If your event is at one University in the area, do you really want a competing educational provider as a sponsor? Think of companies that might have an interest in promoting themselves to your attendees. It’s not only your event that you need to think about, it’s the reputation of your company that you have to think about.

Here’s a really useful article about how to find sponsors. Just click this link.

Step 9: Everyone loves a goody bag!

When you last spent a decent amount of money on a ticket to an event and you were given a lousy pen (that probably doesn’t even work that well) as your gift when you turn up, how did it make you feel? You want to create positive feelings towards you, your company and your event. So speak to your sponsors and partners - would any of them like to put something into the goody bag that would be of use to attendees? I don't want our attendees going away with a bag of leaflets or crappy things, I want them to walk away with their goody bag in hand and already be looking forward to the next one and what they'll get then! Anyone who says a good quality goody bag isn't needed, probably isn't a lot of fun to be around!

If you can, build a bit of money into the budget to get something really nice. It doesn't have to break the bank, but have a think about something you'd like and speak to a promotional goods company to see what they can help you source. As I mentioned before, I would always use David Williams at Redrok. They do our promotional merchandise at Nash & Co and Redrok is one of our partners at Building Brands.

Step 10: Time to think about food and drink!

This is everyone’s favourite stage of the planning process – as well as researching the catering options, you HAVE to taste them to make sure that you’re getting something that people are going to enjoy!

At the same time, this is the stage that a lot of people gloss over. They have a look at a menu, spend 2 minutes selecting the options, and that’s the catering research done.

If you’ve been to an event, and they’ve had bad food, or not enough of it, or they just don’t seem to have catered to your dietary requirements, chances are, it’s left a bad taste in your mouth (literally) about the whole event. Now here’s a pretty old quote from Napoleon, but it’s pretty appropriate! “An army marches on its stomach” – it relies on really good, nutritious and plentiful food. Do you want your attendees’ stomachs rumbling after lunch? Equally, you don’t want to send them to sleep in the graveyard shift, right after lunch. So do your research. Ask the venue or the caterers to taste the food. Use a bit of imagination. Is it something that you would really like if you were an attendee?

The caterer will need to know your order by a certain date. They will also need to know as soon as possible, the kinds of dietary requirements that they are going to have to work with. Make sure you include space on the ticket booking form for people to indicate any special requirements that they may have.

Step 11. Prepare the day’s schedule

This needs to be in place before you start selling tickets. People need to know what they’re signing up to attend. Again, this is another stage where you really need to think about your attendees’ experiences on the day. Do they want it to be rushed or to drag on late? Make sure you build in some comfort breaks. Make sure the day flows. Don’t have someone sitting in a dark warm room listening to speaker after speaker without a break. They’ll be asleep in no time! I’ve been that person who has woken up not knowing what I’ve missed, where I am, or even remember the name of the person I’m sitting next to.

If your event is lasting for more than 1 day, do you need to build in an activity for the evening inbetween? A dinner, drinks, awards evening? Good luck with all of that too!

As well as the more traditional talks by speakers, can you incorporate other activities? Workshops, networking, Q&As, etc. They all help add variety, break the day up and different people learn things from different experiences. Not everyone is going to benefit the most from sitting and listening to someone talk for an hour.

Step 12: Pre event launch

Realistically, you’re probably not going to sell the event out on the day that you launch. So, you’re going to need to do some pre event marketing. Have a think about how you’re going to do this. What’s the best way to get word out that your event is happening, and better still, tickets can be booked from this time on this date.

Use some personality for this. People will simply ignore dry, boring emails about an event. Does that fill them with hope and make them feel excited about the event itself? Excite people, create a buzz about the event. You want them ideally sitting at their computer waiting to book tickets as soon as they become available. There are a number of ways to do this and social media will be a big factor in whatever you do.

Social Media - I will hold my hands up now and admit that I totally took my eye off the ball when it comes to the social media for the last Building Brands event. Before I realised it, it was 2 or 3 weeks away, and despite being sold out, I hadn’t really done a good enough job of telling people about the event or communicating the things that would be happening.

Here’s a great article, that covers how to put together a social media strategy for an event.

I spent time this past weekend, writing my strategy and setting out a social media plan, so that I don’t miss out on things for the next event. I’ve even written the first 20 or so posts and scheduled them! I’m determined not to be caught out like that again. You probably don’t need to release all the information about who is speaking at once, so use social media to drip feed this information – release speaker names and details over a period of time to get people excited.

What else can you do to promote the event?

Early bird booking price - Limit the number of tickets available at the early bird price, and tell the potential attendees this information. Everyone loves a bargain.

One of the biggest things that I have done with our event publicity is to add some humour and personality to the promotional emails. Make it real though. People can see fake personality a mile off. You wouldn’t believe how many emails I have had from people saying how much they’ve enjoyed reading them.

It’s ultimately all about getting people excited and looking forward to the event.

Step 13: Get them registering!

This is the stage where the nerves for me, start to really kick in. Have I put together an event that people want to come to? Your contacts might all say nice things about the event, but are they willing to put their money where their mouth is and actually buy a ticket? Will all the hard work, time, effort and resource that has gone before, be worth it?

One event that we launched recently sold out in 5 minutes and 38 seconds. It was honestly one of the most reassuring things to sit looking at my emails as the event launched and see all the bookings come flooding in.

It’s always going to be difficult launching a new event though. Don’t give yourself a hard time if tickets don’t immediately fly off the shelf. That’s asking for a lot. That’s why again you build in enough time to sell enough tickets after the launch.

If you are offering food and drink, don’t forget to ask people in the booking process if they have any dietary requirements – and then make sure you collate this information and give it to the caterers in enough time for them to be able to work with the list. This is REALLY important.

Don’t forget to set up automatic emails thanking people for buying tickets. This is pretty simple to do from most the ticketing websites, or you can set it up on your own email.

Step 14: Continue your promotions!

Everything is set. Tickets are selling (hopefully) and you’re establishing a real ‘feel good’ atmosphere around the event. Crucial to doing this and keeping up the momentum in ticket sales, is continuing promotions.

For Building Brands, (when I remember!), I try to publish new announcements and information all the time. You have speakers, sponsors, partners, a venue, etc… They’re all part of the event. Talk about them, be proud of them. Show them off – again, it will help build the excitement for the event. People want to know more about the speakers, so interview them and publish the interviews.

Right back at the start of Building Brands, I literally contacted marketing people on Linkedin and told them about the event. Word spread. I set out with the bare minimum goal of getting 50 tickets sold to cover the most important costs. As I passed 50, we were able to start adding more benefits for the day. I then set my sights on 100 tickets. We flew past that. Surely we couldn’t get 150 people to our very first event…. Could we? More work with partners, more linkedin contacts, more promotions online.. and soon we were past 150 and heading for 200. Ironically, the morning we had to postpone it back in 2020 (because of the dreaded “C” word), we sold out. All 220 tickets, had sold. Never in my wildest dreams did I think we could do that. But it was thanks to the constant promotional schedule that we had written before we launched. And if you had told me that 6 months later, I would have sold out all 400 tickets for the Exeter event, there is no way I would have believed you. But again, it was down to constantly promoting the event, talking to marketing people, building the excitement.

Are there communications partners that you can work with? Is there a regional business magazine, or a chamber of commerce, or do you have a friendly comms professional that you know that can help you put together a pretty comprehensive plan for utilising all the methods at your disposal, and writing realistic plans?

Step 15: What is happening on the day?

Here is where all your planning and working with your teams comes together. These are the fine details that really help to make something special. These are where you pay attention to what will make your attendee’s lives better and easier.

Who is going to man the coat racks?
Who is scanning the tickets?
Who is giving out the goody bags?
Who is going to take attendees to each of the workshop rooms or locations?
What time can exhibitors get into the exhibition space?
What happens is there’s an emergency in one of the workshop rooms – do you have anyone that can get help? How would anyone recognise them as being part of the event staff for the day?

There are so many eventualities that you need to think about and plan for. Again, always plan for the worst. And if it never happens, you’re miles better off.

Think about your attendee… from the moment he gets to the venue, what will happen throughout the day? What will every interaction he has with the event look like? You obviously want them to be safe while they’re at your event, but “being safe” isn’t particularly inspirational. How much further can you go to make people feel really welcome and show them that you care about them? You can then accurately plan it all, and who is going to do each of the jobs. I can’t recommend this highly enough – do this yourself. Make sure you are part of this planning. Don’t leave anything to chance.

In the days leading up to the event:

Confirm with your speakers that they are attending. Check again if they have any little details that need taking care of;
Are your speakers using powerpoint or another presentation software? Do you have a copy of their presentation?
Confirm that your photographer is coming, and if you have them, videographers too;
Check with your volunteers and team members that they will be there at the right times;
Check with the venue that everything is ready and taken care of;
Are your goody bags all packed and ready to be given out?
Send out an email, one or two days before, reminding attendees of where they can park, what time it starts, what they can expect from the event, and other important information that they need to know;
Check with the caterers that they are catering for the right number of people, that they have the right food and that they have all the appropriate and relevant information about dietary requirements;
Print out a list of all attendees who have booked, in case there is a problem on the day with any electronic device you use to check people in.
Do you need event insurance? It’s DEFINITELY worth thinking about. If you’re a business, you should have public liability insurance – but is that going to be enough?

Step 16: Setting up

Personally, this is something I always want to be at. It’s a pretty long job and if it’s not something that I can do myself, then I don’t think its fair to ask others to do it for me. By all means, ask for help, but for me, I prefer to be right there doing it. Make a list of everything that needs done. And try and set aside the amount of time that everything is going to take – that way, you’re going to keep a pretty good handle on the timings.

Again, I’m going to mention this now – what can you do to make the day a bit more special for the attendees? Think about the flow of people on the day – where do they come in, where is the tea/coffee going, where will the food go – is there enough room if a line develops? Do people need help finding the venue? Where do they register? Do you have enough tables? Enough people to help? Does your video person need anything specific in terms of power that you can make sure you set up for them beforehand?

One word of particular advice… Don’t underestimate how long setting up is going to take. There’s a very good chance that no matter how generous you have been in terms of your timings, it’s going to take longer to set up than you think. There are always little things, little challenges that will appear out of no where that you’ll need to cater for.

Step 17: Host the event!

The big day is here (finally!). This is really easy for me to sit here and say, but providing you have done everything and planned properly and followed each of these steps properly, there shouldn’t really be anything to worry about. You want to at least give the impression that you’re calm and relaxed! We all know though, inside your head, your mind will be running a marathon at world record pace with everything going on!

Make sure your marketing team are posting details about the event on social media during the conference together with pictures and possibly video too.

I’m incredibly fortunate when it comes to Building Brands, I have the BEST host going. Chris Bentley is incredible. Not only is he hugely entertaining, he’s really focused on ensuring that everyone there has the best time on the day and getting people engaged. He also prides himself on giving the speakers a really good introduction, so in the days and weeks leading up to the events, he’s researching as much as he can about them. Again, put yourself in the seat of an attendee. What would you want from the event? From the host, from the speakers? What would you want from an event? You really need some personality, as well as their expertise and knowledge. Try to get someone to run the day that can do that for you. Chris is the perfect example of what you can achieve with the right host for an event.

I loathe public speaking. I hate it with a real passion. So to have Chris there doing this for, as well as being such a huge part of the Building Brands organisation as well, it’s hugely comforting to me. He’s become a good friend too.

Another important job on the day is making sure the event runs to time, and any speakers don’t over run too much. You want to try, wherever possible, to get everyone out on time at the end.

Step 18: Take down

If setting up is important, then taking everything down is equally important (but should thankfully take a lot less time!). Make sure you have people there who can help you take things down. Provided the event has gone well, you’re going to want to spend time with speakers, sponsors, attendees. And you can’t really do that while you’re taking down the pull up banners, or packing away boxes. SO don’t be afraid to ask some people to help you with taking everything down after the event. Ask them before the event, so that they know they can spare the time to help.

Step 19: Follow up and say thank you!

You’re not finished yet! There are two more really important jobs to do.

The first is saying thank you to the speakers, your sponsors and exhibitors, your team of helpers and volunteers, the venue, the caterers etc. Hardly anyone ever does this, unfortunately, so when you do, it makes a really positive impression, and it will be remembered when you go back to book your next event. I always like to write a short note and put it in the post to thank them, rather than a phone call or email. It’s more personal – no one ever sends nice things in the post anymore – just bills!

At the most recent Building Brands event in Plymouth, the food was exceptional. The service by the University catering team was really really good. So I asked everyone who attended to send in some compliments to the catering team – no one ever does this kind of thing, and I honestly can’t tell you just how positive the response from the catering team was to that. They really appreciated it. It’s nice to make someone feel good, and honestly, it takes 15 seconds to do it.

The second thing is an important one. You need to gather feedback from those who attended the event. This is all hopefully going to be positive, and priceless when it comes to writing your summary of the event, and again when it’s time to promote the next event too. People’s comments give potential attendees an added incentive to attend the next one. Hopefully you’ll drive up engagement, and at the same time, sell more tickets, or at least sell them quicker.

Be prepared for some negative comments too – these can be helpful, don’t take them personally. Use them to make the next event better.

The other benefit of feedback, is that you can ask attendees for suggested topics or speakers. This way, you know what people want, rather than just giving them what you think they want.

A final suggestion here is to give them the date of the next event, and an idea of when tickets go on sale. Give them as much information here as possible. While they’re hopefully in a good mood, you want to capture this and get them to commit to the next one. Maybe give them a special booking rate if they have been to the last event.

Try to do the follow up and then thank you’s within a few days of the event.

And that’s it!

Well… it would be, but it’s probably time to start turning your attention to the next event, and what you can do to make it bigger or better than before.

"Finally,” you say… the marathon is over. I wish you all the very best with your event planning and the event itself. I hope you find these tips useful. Please feel free to reach out and point out any other stages or steps that you think would be useful to include!

Thanks for your time reading this, and keep smiling.