Anna Lake, Director, Client Talk
Workshop title: The hidden funnel – growing your revenue through clients you already have
Workshop Summary
Great marketing doesn’t just attract, it retains. In this talk, Anna Lake will show you how listening to client and developing a thoughtful, well-designed client experience can increase lifetime value, boost referrals, and reduce acquisition costs. You’ll walk away with actionable insights on listening tools, journey mapping, and service touchpoints that turn satisfied clients into enablers for growth.
About Anna
Anna is a seasoned relationship marketing professional with over 20 years’ experience helping businesses achieve sustainable, organic growth through strategic client engagement. Her career includes roles at top professional services firms such as Deloitte and BDO. She is the co-owner of Client Talk, a consultancy specialising in capturing client insights through independent listening programmes and translating those insights into actionable strategies.
