Helen Franks, Vice President Marketing & Communicatons, Pearson
Keynote title - Storytelling. The Marketer’s Superpower.
Workshop Summary
The brands we remember most have one thing in common — a powerful story at their core. Stories win hearts, shape thinking, and keep you front of mind long after a campaign ends. This session will show you how you can fuel your marketing strategy with storytelling that creates deep connections, lasting loyalty, and measurable business impact.
About Helen
I am a marketing, brand, and communications leader with experience across D2C and B2B, spanning Environmental Services, Consumer Electronics, and now Education. I’m passionate about marketing as both a profession and a craft—leading brand strategy, content development, full-funnel campaigns, digital activations, and communications, all with a sharp focus on delivering ROI.
As Vice President of Marketing and Communications at Pearson, I lead a global Higher Education marketing team, covering both educator and student audiences across 200+ countries. Before that, I held senior roles at Dyson in Product Marketing, Global Campaigns, and Digital/eCommerce. I believe the best marketing connects emotionally and delivers measurable results. It’s not about choosing between brand or performance, creativity or data—it’s about bringing them together to create real impact. I’m known for simplifying complexity, balancing strategy with execution, and bringing focus and energy to fast-moving environments.
