Katie Thomson, Founder, KT Marketing
Workshop title: Making the invisible, visible: The key to marketing a service
Workshop Summary
Ever struggled to explain what you actually do, let alone market it? If your business sells a service rather than a product, you’re not alone. You can’t unbox advice, bottle up experience, or put trust on a shelf. So how do you make the invisible, visible? This session is all about how to market a service-based business, whether you’re a lawyer, consultant, financial adviser, or any other professional selling knowledge, experience or results. We’ll explore what really drives enquiries, how to communicate your value with clarity and confidence, and how to build a brand that people trust, even when there’s nothing tangible to show. No jargon. No fluff. Just straight-talking advice from someone who does this every day.
About Katie
Katie Thomson is a strategic marketing consultant with over 15 years of experience helping service-led businesses grow. She works across a wide range of sectors, from professional services to rural enterprises, bringing clarity, direction, and results-driven marketing support to every client. KTM has been built on Katie’s genuine passion for business growth and success, and she’s committed to helping businesses unlock their full potential. Known for making marketing feel simple and achievable, Katie blends practical know-how with commercial insight to support businesses at every stage, whether she’s leading the strategy or slotting in as part of the team.
