Building Brands Training - PPC - Google Ads

Google Ads training provided by expert PPC staff from Evo Agency

PPC - Google Ads Training

Fancy mastering Google Ads in just a day? Join our top-notch, hands-on training session! You'll learn the ins and outs of creating winning campaigns, how to check if your ads are hitting the mark, and ways to make them perform even better. It's a day packed with 5-star advice and practical tips. Let's get your Google Ads game strong together!

Google Ads course introduction

New to Google Ads or already in the game? Our one-day, hands-on workshop is perfect for you! We'll dive into the nuts and bolts of Google Ads, showing you exactly how to get your campaigns up and running, and how to craft ads that really work.

But that's not all - we'll also guide you through evaluating your PPC campaigns to make sure you're getting bang for your buck, and share tricks of the trade to boost your performance without busting your budget.

Expect to walk away armed with insider tips and know-how to steer clear of those all-too-common slip-ups.

Dates, times and booking

13 March 2024
Winslade Park, Exeter
9.30 - 4pm
£150 per person

Timings
The Google Ads course starts at 9:30am and will finish around 4:30pm with 45 mins for lunch. Timings for private courses can be arranged to suit you.

Lunch & Refreshments
A great lunch and plenty of tea/coffee & biscuits are provided on all Google Ads public courses.

CPD Certificate & more
All attendees will walk away with a workbook from the training day, a luxury goody box, and a CDP Certificate will be sent to you within 2 weeks.

Book places Here

Course outline

Introduction to Google Ads

Understanding Google Ads
Structuring campaigns
Dashboards & menus

Creating Ads

Creating a text ad
Keyword analysis
Bid Strategy

Optimisation

Improving ad rank
Improving Quality Scores
Landing page optimisation

Conversions

Conversion tracking
GA4
Conversions reports

Strategy

Device targeting
Bid adjustments
Custom landing pages
Other strategies

Other ad types

Remarketing
Display advertising
Video Ads - Youtube
Training resources

Private course enquiries

We are happy to run private Google Ads courses in conjunction with Evo Agency, at your offices, at Evo’s Taunton office, online, or at a venue to suit you.

The course content can be adapted to suit your requirements. Our trainers will contact you to discuss what you are looking to achieve and the level of prior knowledge the delegates have.

Private Google Ads courses are ideal if you have a number of people to train, or you want a different course outline, or simply can't make the dates of the publicly scheduled courses.

Please contact us for costs involved with private courses. You can email us by clicking the button below.

Email us here

PPC - Google Ads Training

Building Brands in collaboration with Evo Agency

Book your place here

Learning how to use Google Ads

Throughout our day together, we'll demystify Google Ads for you, from the big picture down to navigating its dashboards. You'll get the lowdown on different campaign types and how to play the bidding game to your advantage.

But we won't just talk at you; you'll get your hands dirty with practical exercises. Imagine crafting your very own campaign from scratch, with plenty of chances to refine and enhance your work as you go.

Ever wondered if your ads are truly making an impact? We've got you covered. You'll become a pro at interpreting reports, understanding what's working (and what's not), and learning how to tweak things like Quality Score and Click Through Rates to really get your ads firing on all cylinders.

We'll even show you how to create custom reports and marry Google Ads with Google Analytics for deeper insights.

By the time you wave goodbye, you'll be armed with the know-how (and a bundle of detailed notes) to confidently set up and manage your Google Ads campaigns like a boss.