Ellie Hughes, Head of Consulting, Eclipse Group Solutions
Workshop title: How to accelerate your programme: Don’t Panic!
Workshop Summary
In this session we explore the problem of how to invest your time, money and resources in the most effective way to make your experimentation programme really go quickly and achieve results. We look at:
An experimentation Mindset for all teams
A model for senior leadership/managers to enable teams to do their best experiments
A way to measure the success of the programme by looking at team success
Finally, we walk through a “value model”: a way to think about how to get the most value out of a programme given a number of teams running a specific number of experiments.
About Ellie
Ellie has over 10 years experience in the data and experimentation industry.
She is the Head of Consulting at Eclipse, an experimentation-focussed agency in the UK. She helps product squads ship experiments at scale, de-risk their delivery and smash £3.5M OKRs in 6months. She was nominated in the top 20 must meet CROs in 2023 and 2022, and also loves statistics (because, she says, she is weird).
In the last year, Ellie has:
• Up-skilled or spoken in front of 3085 people across a range of topics from data driven decision making to the statistics of ab testing.
• This number includes main stage speaking at 5 in person conferences in 3 countries totalling 1035 people, 7 external webinars totalling 563 people and 3 on demand/virtual conferences to ~1200 people.
• Been listed on the Kameleoon 59 A/B testing influencers you need to follow in 2023: https://www.kameleoon.com/en/blog/top-ab-testing-influencers
• Shortlisted in the Rising Star category of the Kameleoon Thought leadership awards 2023: https://pages.kameleoon.com/experimentation-thought-leadership-nominations
• WON Agency Experimenter of the Year and Financial Services Campaign of the Year at the 2022 Experimentation Elite Awards for her experimentation work at AND Digital
• Been a FINALIST for the Experimentation Culture Awards 2022
• Listed in the top 20 Must-Know CROs of 2022 and 2023 by Experiment Nation
She has spoken at events like:
• Experiment Nation Conference (Sept 2023)
• ConverSAtion Milan (July 2023)
• Productboard Product Makers (May 2023)
• MeasureFest / BrightonSEO (April & September 2023)
• Measurecamp 2022, CONVERT 2022: The Fallacies of AB testing
• Experimentation Elite Panellist December (2022)
• CIO Watercooler (2022): Improving customer experience with experiment-driven development
• Optimizely Opticon (2019) on how businesses can create a Startup Guide for Experimentation in their business
• Product Tank / Mind the Product (2019): On the Product Management Fallacies of AB Testing
