Jaye Cowle, Founder, Launch
Keynote title: The Happy Couple: Uniting Brand and Performance
Keynote Summary
Once seen as opposites, brand and performance are finally realising they’re better together.
In a world of fragmented channels, rising customer expectations, and AI-fuelled complexity, the old siloed approach simply doesn’t cut it. Performance alone can’t sustain long-term growth, and brand without accountability struggles to prove its worth.
This session explores how marketers can reunite brand and performance, not just structurally, but strategically. We’ll unpack what’s holding them apart, what happens when they’re finally aligned, and how the most effective brands are already building connected journeys that deliver both emotional impact and commercial results.
About Jaye
Jaye Cowle is the CEO and Founder of Launch, the happy performance marketing agency. Jaye is driven by an ethos that happy people do great work. This philosophy has guided her in building a high-performing team that thrives on well-being, growth, and excellence.
Launch is a trusted partner for brands eager to achieve long term growth through effective performance marketing, delivering meaningful connections with audiences and measurable business impact.
