Benjamin Barnes, Neural Edge
Workshop title: No Clicks? No Problem: Mastering SEO in an AI World
Workshop Summary
AI is transforming the way consumers search and shop online, and this talk explores what that means for brands and retailers. This session breaks down emerging AI search platforms like Google AI Overviews, ChatGPT, and Perplexity, and shows marketers how to adapt strategies, content, and metrics to stay visible and competitive in the AI-first era.
About Ben
Ben Barnes is the Co-Founder and Managing Director of Neural Edge, a UK-based digital agency using AI-driven search marketing to boost traffic and conversions. With a background in SEO, PPC, and strategic marketing, Ben helps brands grow through data-led campaigns and regularly speaks on the future of search and AI in marketing.