Kate Williams, KW Marketing
Workshop title: AI Meets Email: Smarter Campaigns That Actually Convert
Workshop Summary
Email is still one of the most powerful marketing channels, but most brands are only scratching the surface.
In this session, award-winning digital marketing expert Kate Williams will reveal how AI is transforming the way we plan, send, and scale email campaigns that actually convert.
Whether you’re in B2B or D2C, you’ll learn how to:
Use AI-powered tools inside platforms like Klaviyo to optimise send times, flows, and content
Segment smarter using predictive analytics and customer behaviour
Balance AI-generated content with human creativity for on-brand messaging
Build email automations that scale without sounding robotic
Expect real-life client examples, practical ideas you can implement immediately, and a fresh perspective on how to turn email into your highest-performing, most strategic channel... powered by AI.
About Kate and KW Marketing
Kate Williams is the Founder of KW Marketing, a data-led digital marketing agency based in Devon, with offices in Exeter and London.
Since launching in 2017, Kate has grown KW Marketing into one of the UK’s leading agencies for food and drink brands, known for delivering smart, story-driven digital strategies that drive real revenue. Her team specialises in email marketing, paid and organic social, SEO, website design, and full-funnel growth campaigns.
An award-winning marketer, sought-after speaker, and podcast host, Kate is passionate about helping ambitious businesses unlock sustainable growth through strategic marketing that combines creativity with conversion. She leads with energy, insight, and straight-talking advice that leaves audiences inspired and equipped to take action.
