Emma Millington, Modular
Workshop title: Building brand equity with human centred design
Workshop Summary
In this session, I will share how putting people at the heart of design is the most powerful way to build lasting brand equity.
Drawing from my work at Modular, a design agency that partners with future-focused organisations, I will explore how to create experiences that are not only visually impactful and commercially effective, but emotionally resonant too.
I’ll unpack how human-centred design can strengthen the relationship between brands and their audiences. Walk through strategies for fostering genuine engagement, integrating innovation with empathy, and designing solutions that feel as good as they look.
This talk is ideal for organisations ready to move beyond surface-level design and invest in meaningful, experience-led growth.
About Emma
Emma Milington is CEO of Modular, a human centred design agency.
Working with future thinking organisations, seeking deeper engagement with their customers, Emma is passionate about bridging the gap between humans and technology, audiences and organisations, innovation and emotion.
At Modular her mission is to ensure that every experience doesn’t just look great and deliver exceptional commercial value... It feels great too.
