Joe Caley, Senior Digital Marketing Manager, Optix Solutions

Workshop
Written By Megan Thompson
 

Workshop title: From Keywords to Conversations: Marketing Strategies for AI Search

 

Workshop Summary

As AI transforms the way people are searching online, traditional SEO is no longer enough. This session explores how conversational AI is reshaping online search behaviour and what marketers need to do to keep up. We'll explore how to create marketing strategies that align with this new way of searching, how to leverage content in a different way and how to maximise brand visibility for AI search. Packed with insights and practical tips, this talk will equip marketers with the knowledge they need to create AI driven marketing strategies that work for the future.

 

About Joe

Joe Caley, SEO Lead at Optix Solutions, is an experienced SEO professional with over 10 years working with global clients developing effective marketing strategies to grow organic performance.

 

Join a community of more than 700 marketing professionals

Subscribe to Building Brands

Recent posts

Upcoming events

Megan Thompson

Your friendly website designer. I am a Squarespace specialist with years of experience designing and building websites for clients across various industries. I design and build custom Squarespace websites that not only look great but also perform well in terms of user experience and search engine optimization (SEO). Whether you need a simple brochure website or something more complex, I have the skills and expertise to bring your vision to life on Squarespace. Let’s work together to create a website that truly represents your brand and helps you achieve your business goals.

https://digitalrosefreelance.com/
Previous

Emma Millington, Modular
Next

Ian Lewis, Head of Data and Analytics, Launch