Ian Lewis, Head of Data and Analytics, Launch
Workshop title: Your GA4 First Aid Kit: patch up the problems and flex that data
Workshop Summary
For many marketers, GA4 has been a mixed bag, from battling data discrepancies to chasing elusive insights. When it behaves, however, it’s a treasure trove of audience understanding.
In this session we’ll offer the antidote to the top 5 enduring GA4 headaches you're facing, sharing practical ways to troubleshoot and boost your confidence in the numbers.
Then, prepare to unlock GA4's true potential as we reveal 5 powerful secrets. These underutilised features offer unparalleled insights into your audience, optimise your campaigns, and can even predict future trends.
Imagine hyper-targeting based on predicted purchases or auto-spotting critical data anomalies.
You'll leave knowing how to navigate GA4's quirks, and equipped to transform your data into actionable intelligence, driving smarter decisions and real marketing breakthroughs. This is the moment you stop fighting GA4 and start making it work for you.
About Ian
With over a decade of digital marketing experience under his belt, Ian oversees Launch’s Data powerhouse. He specialises in data-driven decision-making, custom tracking, optimising media spend, and driving measurable results for clients. His experience spans a wide variety of sectors, from Icelandair to Battersea Cats & Dogs home.
